This is the final post in a four part expert series about marketing your small business online in 2012. In this post Cheryl Lawson answers the following question:
What Online Marketing Activities Should Small Business Owners Focus on in 2012?
#1 Google Plus - Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, Google+ and the +1 project will have the power of Google behind it.
Personal Google+ pages will be like places for people. The one stop shop for everything you. Set up your profile if you do nothing else.
Business pages have come to Google+. For more details, see this video:
If you believe search will be important in 2012, your business should begin creating a strategy for Google+.
#2 Is there an App for that? Is there some part of your business that would work as a mobile app? WYSIWYG (what you see is what you get) mobile app creators are more available and more affordable than ever. Get in the mobile business.
#3 Get social - You have a Facebook page and that’s great. Facebook has changed the way people see content so you might see your engagement going down. Find ways to engage your fans, friends, and followers in other ways. Find your most active community members and give them other ways to connect with you. Take the relationship to another level. Facebook groups, Twitter chats, Meetup.com, Google+ Hangouts are just a few ways to do that online.
About Cheryl Lawson
Cheryl Lawson is the owner and founder of event planning and marketing firm, Party Aficionado. Cheryl is also the mastermind behind Social Media Tulsa.
Resources:
Official video explains Google+ Hangouts here:
Want to learn more? Register for the Social Media Tulsa Conference 2012
On March 15, 2012 at 9:00 AM local and global social media, tech, mobile, PR, and internet marketing thought leaders will share their knowledge. Get inspired by our speakers. Meet the people behind the tweets, blogs, posts, and comments. Whether you are a small business looking to get started with a social media marketing plan, or a corporate marketing manager needing tips for taking your online marketing strategies to a new level, the Social Media Tulsa Conference is for you. Find out more, here ›
Read the Rest of the Series on What Small Business Should Focus on in 2012
- Attitude, Video and Going where your customers are by Becky McCray
- Taking Action and What’s Next by Allen Gibson
- Facebook Changes in 2012 by Melanie Nelson
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3. Add the “Like/Share/Own/whatever” verb button to your product pages. When people click these buttons, it will show up in their friends’ Ticker. Since Facebook is “verbing” things over the next few months, this can be a great way to market your products. Users aren’t limited to Liking, Sending, or Sharing a product. They’ll be able to be more descriptive.
