From the monthly archives:

July 2007

A Jewelry Store’s Best Promotion in 10 Years & How You Can use the Technique Today

by Doug Stewart on July 27, 2007

As promised yesterday, I’m revealing the secret promotion that worked so well for my customer in Del Rio, Texas. Then we’ll discuss how you can put it to work for you now. How a Local Radio Station Gave My Customer Free Advertising Remember in yesterday’s post what the important lesson I learned was? “Solve your [...]

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Wal-Mart #1 on Fortune 500 – Fighting the Big Boy of All Big Boys

by Doug Stewart on July 26, 2007

The big boy of all big boys, Wal-Mart, tops the Fortune 500 . . . again. 5 out of the last 6 years Wal-Mart was “officially” crowned the largest company in the US. In the late 80s and early 90s I worked as a manufacturer’s rep. I sold jewelry, watches and sunglasses to Mom and [...]

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Increasing Sales Without Spending More on Google AdWords

by Doug Stewart on July 20, 2007

The following is an e-mail I sent to one of my e-commerce clients. After writing it, I thought a lot of people could benefit from this advice. So here it is (names have been removed): “Hi XXXX. You asked about ideas on improving your online sales without paying Google and Yahoo more money. Here’s my [...]

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