Two e-commerce websites that use Facebook fan pages effectively are The Popcorn Factory and 1-800-Flowers. Today the Popcorn Factory has 8,841 Facebook fans. 1-800-Flowers has 13,595 fans:
1-800-Flowers bribes people with a discount to become a fan:
They also bribe you into telling them your birthday. . .
The Popcorn Factory asks everyone who visits their home page to become a Facebook “fan”:
I was on a conference call today and we were discussing how one person on the call gets so many blog subscribers. Her answer? Ask everyone you meet to subscribe. Hhmmm. Ask people. What a novel idea.
Want Facebook fans for your e-commerce store? Ask. A bribe or two won’t hurt either.
Sincerely,
Doug Stewart
“Giving You the Power to Fight the Big Boys!”
Related articles
- Facebook Invites Charities into Experimental Gift Shop (marketingvox.com)
- Threadless’s Facebook Page Makes Shopping More Social (insidefacebook.com)
- 1-800-Flowers Opens First Facebook Store (viralblog.com)
