Image by via Flickr
On The Bloggers’ Bulletin I recently wrote about using Facebook and your blog to promote your small business. Here is what someone asked after the post:
QUESTION: “I’ve had the blog link to my Facebook page for awhile, but I never thought of starting a Facebook Biz page for my blog. If my blog is already linking to my personal page, what is the advantage of a Fan page in addition? Just curious, because it’s a novel idea.”
REASON #1: It’s easier to click the “Become a Fan” button than risk rejection by sending a “Friend request.”
People who don’t know you personally will find your blog’s fan page through their friends. Strangers aren’t always comfortable requesting to be your Facebook friend. But your blog’s fan page is different. It isn’t a person. They can become a fan without feeling like a stalker or a Facebook friend freak. 40.9% of my blog’s fans aren’t my personal Facebook friends. I’ve never met most of these people. They truly are fans.
REASON #2: You’re able to connect your fan page to your blog’s Twitter account.
If you Tweet from your blog’s fan page and include a link, Facebook generates a shortened link that returns to Facebook. Then your Tweets automatically make it easy to create more fans for your blog. As my girlfriend would say, “Woo-hoo!”
REASON #3: You’re able to create events for just blog fans
When you create an event, you’re able to invite all your fans. This can be an online event. It can be a phone call. It can be a recorded event on your blog. Whatever the event, you get to involve your fans more intimately. Which means more fans will become clients.
MORE REASONS: I’m going to be selfish here . . .
I’ve got a few more ideas on how to use your blog’s Facebook page to get more readers. But I’m going to keep my mouth shut and save some secrets for myself . . . or paying clients 
.
Sincerely,
Doug Stewart
“Giving You the Power to Fight the Big Boys!”
