From the category archives:

Compete with the Big Retail Chains

Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Regus, a provider of workplace solutions with over [...]

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Listen to this interview and you’ll find out how small town businesses are growing using YouTube, Facebook, Twitter and more. Key points you’ll learn: How a linen rental service is using YouTube to grow their business Find out about a trade show promotion that drove booth visitors to the company website How to use video to promote [...]

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Listen and you’ll find out how independent retailers are growing their businesses on the web and off. Key points you’ll learn: How to use video for your small business How to use free tools to market your business online What smart small businesses are doing right online now Click on the arrow below to listen: Or to download [...]

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The other day I was asked to review Bob Phibbs’ new book, The Retail Doctor’s Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure.The people promoting the book sent me a copy to read. Of course I’m looking at this book from a different angle than others who will review [...]

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In this interview you’ll find out how Mandy Vavrinak, a PR professional, helps small businesses get press coverage. Key points you’ll learn: How to get reporters to listen to you How a start-up grew to the point that their subscriber base was so large that a news station acquired them within 2 years  How an author successfully marketed their book [...]

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How Social Media Changed My Life

by Doug Stewart on July 6, 2010

A few years ago I lived in a quiet Dallas neighborhood. My wife and I had a beautful house with a beautiful landscaped yard.  Little did I know how much my world was going to change in a few short years. I left my corporate job and started my own business. Then my wife lost her job. Property values climbed and so did our property [...]

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One of my clients runs four paint stores in the Dallas area. Friday he sent me this e-mail: You probably know that I like things simple and easy to work with when it comes to our website.  Lord knows I’ve been using the same Frontpage website software since the 90′s.  Well, it’s time to make a change. Our [...]

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The checklist below is for small business owners who want more leads and new clients from their website. If you want something other than more business from your website, this isn’t for you. But if you’re a business owner focused on growth, you’ll want to print this checklist. Then use it. I guarantee you’ll be [...]

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After reading, What Small Business Owners Need to Grow their Business in Today’s World, Site Tech asked: “Wow! Where to start. I actually have three segments of my business that all tie together in my grand plan of things. The problem is I don’t know exactly where to start. I have checked and rechecked and rechecked and [...]

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Yesterday I met with Mandy Vavrinak. Mandy owns Crossroads Communications. The reason for our meeting? We wanted to find out if our two companies could help each other grow.  Both of our businesses help small business owners grow their business. Mandy is very active in social media. She Tweets. She’s on Facebook.  She blogs. She’s a [...]

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