From the category archives:

Generate more leads

Converting Your Twitter, Facebook and LinkedIn Connections to Customers with Face-to-Face Events

by Doug Stewart on September 2, 2010

Listen to this interview with Cheryl Lawson, an event planner and social media consultant, and you’ll find out how small business owners can create events to meet Facebook, LinkedIn, and Twitter contacts face-to-face. Key points you’ll learn: How to use events and social media for better lead generation How to use events to reach large corporate prospects How [...]

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Printer Uses Blog to Generate More Leads for His Business: Interview with Blase Ciabaton

by Doug Stewart on August 5, 2010

Listen to this interview and you’ll find out how a local printing company in Naples, Florida uses a blog to generate more leads. Key points you’ll learn: How prospective clients find your business better with a blog What to put on your small business blog How to establish yourself as the trusted expert in your niche How to repurpose your blog materials [...]

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Website Redesign Checklist for Attracting New Business

by Doug Stewart on June 10, 2010

The checklist below is for small business owners who want more leads and new clients from their website. If you want something other than more business from your website, this isn’t for you. But if you’re a business owner focused on growth, you’ll want to print this checklist. Then use it. I guarantee you’ll be [...]

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Professional Photographer Grows Business with Blog and No Budget. Find Out How

by Doug Stewart on May 7, 2010

Find out how Erin Conrad, a professional photographer, grows her business armed with only a blog and no budget.  Key points you’ll learn from this interview: How Erin gets new clients without worrying about competitors’ prices How Erin gets repeat business Why Erin doesn’t have to use traditional selling tactics to “close” the sale Click on the arrow [...]

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The Power to Fight the Big Boys Story

by Doug Stewart on February 17, 2010

I built my first website back in 1998. Back then I worked for an IBM Business Partner selling printers. As a commissioned salesperson good, quality leads were extremely important to me. And the company’s website wasn’t bringing in any leads. No one could find the company website on the search engines until

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Small Business Owners: Two Real Life Examples of Using Twitter Contests to Grow Your List

by Doug Stewart on December 30, 2009

EXAMPLE #1. Shoebox.com gave 2 flip mino’s away in February of 2009. In exchange they got 2,000 new Twitter followers in 2 days. A Flip UltraHD Camcorderis only $139 on Amazon. Would you invest less than $300 to get 2,000 new Twitter followers? It worked for Shoemoney.com. Here are three reasons why this contest worked: 1 – Twitter users [...]

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Does your internet marketing strategy cover these 5 steps of the sales process?

by Doug Stewart on December 4, 2009

In order to dominate your space on the web, your internet marketing strategy should address each five steps of the sales process. SALES PROCESS STEP 1: Buyer Becomes Aware of a Need If you sell equipment, when an older machine starts breaking down and needs repairs are you there? Have you thought about creating an online replacement guide [...]

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7 Simple Ways to Generate More Business Everyday with Your AdWords Campaign

by Doug Stewart on November 5, 2009

If you aren’t a mathematician or an engineer, don’t worry. You’re able to master Google AdWords without maxing out your business credit cards using these 7 simple tips:  TIP #1: Reduce the Number of Keywords Per Ad Campaign Many first time AdWords users try Google’s keyword tool and put a large string of keywords in an ad campaign. [...]

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Add these 3 ingredients to your small business website and you'll have prospects asking for more.

by Doug Stewart on September 10, 2009

INGREDIENT #1: FOCUS ON YOUR AUDIENCE “Are you talking to me?”   How many times have you gone to a corporate website and thought “Where is the stuff for me?” Are you making potential new customers “guess” if your website is for them?  You might think, “Isn’t it obvious our website is for people who need _________.” [...]

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Adwords Kicking Your Tush?

by Doug Stewart on September 3, 2009

Pay per click is undoubtedly THE advertising breakthrough of the 21st century. For the first time in history, you only show your ad to people already interested in what you’ve got to offer. And you only pay when they visit your “store” But because the search engines charge advertisers less money for truly relevant ads [...]

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