by Doug Stewart on August 10, 2010
Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Regus, a provider of workplace solutions with over [...]
by Doug Stewart on July 29, 2010
TOPICS: August Interviews Are About Blogging for Your Business Interview with Ann Handley Ann is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in [...]
by Doug Stewart on May 11, 2010
Yesterday I met with Mandy Vavrinak. Mandy owns Crossroads Communications. The reason for our meeting? We wanted to find out if our two companies could help each other grow. Both of our businesses help small business owners grow their business. Mandy is very active in social media. She Tweets. She’s on Facebook. She blogs. She’s a [...]
by Doug Stewart on May 7, 2010
Find out how Erin Conrad, a professional photographer, grows her business armed with only a blog and no budget. Key points you’ll learn from this interview: How Erin gets new clients without worrying about competitors’ prices How Erin gets repeat business Why Erin doesn’t have to use traditional selling tactics to “close” the sale Click on the arrow [...]
by Doug Stewart on March 16, 2010
Today I was reading some of my favorite business blogs in between projects, when I stumbled upon Debbie Weil’s, Beginner’s Guide to Business Blogging. It’s an e-book and a quick read. I downloaded it because I’m always trying to find good info to pass on to small business owners. As I’m skimming through Debbie’s e-book I [...]
by Doug Stewart on March 5, 2010
The following is a presentation prepared for Ignite Tulsa #2. It talks about how small businesses are using social media effectively. For more details on what the businesses highlighted in the presentation are doing right see: Interview with Troy Vosseller: Example of a Small Business Using Twitter Right 47% Traffic Spike to Travel Agency Website [...]
by Doug Stewart on February 17, 2010
I built my first website back in 1998. Back then I worked for an IBM Business Partner selling printers. As a commissioned salesperson good, quality leads were extremely important to me. And the company’s website wasn’t bringing in any leads. No one could find the company website on the search engines until
by Doug Stewart on December 4, 2009
In order to dominate your space on the web, your internet marketing strategy should address each five steps of the sales process. SALES PROCESS STEP 1: Buyer Becomes Aware of a Need If you sell equipment, when an older machine starts breaking down and needs repairs are you there? Have you thought about creating an online replacement guide [...]
