by Doug Stewart on August 10, 2010
Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Regus, a provider of workplace solutions with over [...]
by Doug Stewart on July 8, 2010
In this interview you’ll find out how Mandy Vavrinak, a PR professional, helps small businesses get press coverage. Key points you’ll learn: How to get reporters to listen to you How a start-up grew to the point that their subscriber base was so large that a news station acquired them within 2 years How an author successfully marketed their book [...]
by Doug Stewart on June 24, 2010
One of my clients runs four paint stores in the Dallas area. Friday he sent me this e-mail: You probably know that I like things simple and easy to work with when it comes to our website. Lord knows I’ve been using the same Frontpage website software since the 90′s. Well, it’s time to make a change. Our [...]
by Doug Stewart on March 16, 2010
Today I was reading some of my favorite business blogs in between projects, when I stumbled upon Debbie Weil’s, Beginner’s Guide to Business Blogging. It’s an e-book and a quick read. I downloaded it because I’m always trying to find good info to pass on to small business owners. As I’m skimming through Debbie’s e-book I [...]
by Doug Stewart on March 10, 2010
The other day I noticed a very simple way business owners can grow their Facebook fan base. This technique or tip is so simple that you’ll probably ask yourself, “Why didn’t I think of that?” Here’s what happened. Someone I’ve known since elementary school posted all her elementary school class pictures. Then she invited her friends to tag our fellow [...]