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Converting Your Twitter, Facebook and LinkedIn Connections to Customers with Face-to-Face Events

by Doug Stewart on September 2, 2010

Listen to this interview with Cheryl Lawson, an event planner and social media consultant, and you’ll find out how small business owners can create events to meet Facebook, LinkedIn, and Twitter contacts face-to-face. Key points you’ll learn: How to use events and social media for better lead generation How to use events to reach large corporate prospects How [...]

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Retail Jeweler Grows Business With Blog and Social Media: Interview with Daniel Gordon

by Doug Stewart on August 12, 2010

Listen to this interview and you’ll find out how a fourth generation retail jeweler uses a blog to grow their business. Key points you’ll learn: How face-to-face selling compares to marketing with Twitter and Facebook Find out how a contest got over 5000 visits to their small business blog Click on the arrow below to listen: Or to download [...]

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Is There a Small Business Revolution Building for Brave Business Owners?

by Doug Stewart on August 10, 2010

Large businesses build brands through repetition and consistency. Commercials are repeated. Stores look the same. Packages look like the “brand.” People know what they’ll get with a brand. People trust the brand. On the other hand small businesses are built on personal relationships and word of mouth. Regus, a provider of workplace solutions with over [...]

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Interview Lineup for Thursdays in August

by Doug Stewart on July 29, 2010

TOPICS: August Interviews Are About Blogging for Your Business Interview with Ann Handley Ann is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 361,000 subscribers, making it the largest in [...]

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Growing Your Small Business Using Social Media and PR: Interview with Mandy Vavrinak

by Doug Stewart on July 8, 2010

In this interview you’ll find out how Mandy Vavrinak, a PR professional, helps small businesses get press coverage. Key points you’ll learn: How to get reporters to listen to you How a start-up grew to the point that their subscriber base was so large that a news station acquired them within 2 years How an author successfully marketed their book [...]

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How Social Media Changed My Life

by Doug Stewart on July 6, 2010

A few years ago I lived in a quiet Dallas neighborhood. My wife and I had a beautful house with a beautiful landscaped yard. Little did I know how much my world was going to change in a few short years. I left my corporate job and started my own business. Then my wife lost her job. Property values climbed and so did our property [...]

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How to Capitalize on Your Company’s Facebook and Twitter Connections

by Doug Stewart on June 24, 2010

One of my clients runs four paint stores in the Dallas area. Friday he sent me this e-mail: You probably know that I like things simple and easy to work with when it comes to our website. Lord knows I’ve been using the same Frontpage website software since the 90′s. Well, it’s time to make a change. Our [...]

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Using Social Media Correctly Gives Your Customers and Community More Power

by Doug Stewart on April 22, 2010

Recently I read “The Whuffie Factor” by Tara Hunt. Tara has consulted several well known businesses about building communities. Her finger is on the pulse of social media. She understands how to use it to harness the power of your company’s fans and your company’s evangelists. The main premise of “The Whuffie Factor” is that your social capital, the value [...]

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