You can be sure of succeeding in your attacks if you only attack places which are undefended.” ― Sun Tzu, The Art of War When Blockbuster took on the independent video stores in the ’80s, they built big video stores in communities where the mom and pop video stores were. The mom and pop video […]
A Note to Small Business Owners Planning to Dominate Their Niche Online
If you’re ready to grow your business for the next generation or two, then today’s post is going to open your mind to new possibilities. It will open you up to unprecedented growth in your business. I know that’s a tall claim. But after you read the entire article, I think you’ll agree with this claim. So […]
What Happens When More People Start Businesses in Your Niche?
What happens when your business category starts getting popular? Do key employees jump ship and start their own business? Competing against you. Trying to steal your customers. You had a good business. It was growing fast. Then a bunch of “copycat” businesses started popping up all over the place. More competition. A bunch of guys slugging it […]
Are You Expecting and Demanding Growth?
Where is the growth in your niche or industry? Are you leading in this area? Where is the growth already in your business? Are you investing more where you’re already growing? Do you have processes in place to constantly find growth areas and increase your efforts in these fast-growth areas? Do you have processes to […]
Smart Business Owner Seeks More Customers and a Moat
A business needs attention. It needs people finding them at the right time. A business needs customers to serve. It also needs to protect its customers from its competitors. A moat around the castle. A moat to keep the marauders and thieves away. So where can a smart business person get attention AND a moat? […]
The Power of Dripping the Same Message Over Time
There’s a great power in the constant dripping of the same message day after day. Most scientists agree the Grand Canyon was created by erosion. As the water cascaded down the Rocky Mountains, the Colorado River gradually carved out the canyon. A business with a purpose, one that stands for something, and stays the course; […]
Two Civil War Generals Teach Me an Important Lesson on Leadership
I wrote this after a weekend when the streets in my neighborhood were iced over, slick and dangerous. Okies hibernate on weekends like this. Thank God for Netflix. Instead of my usual Sci-Fi fix, I started watching the Ken Burns documentary series, The Civil War. I’m glad I did. You can find several leadership lessons […]
The Search Engine Secret Most Small Business Owners Are Missing
The other day a client called me with a problem; their phone wasn’t ringing. They weren’t getting as many leads from their website as they used to. When Leads Generated By Your Website Slow Down: Sniffing Out the Problem First, I pulled up my client’s Google Webmaster account and looked at some of the numbers. You’ll […]
Social Media and Search Engine Overwhelm: What’s a Business Owner to Do?
Your prospects are bombarded with messages and distractions like never before — Can anyone simplify all that’s happening online and produce effective marketing? You know, marketing that brings-in new clients day-in and day-out. Frantically posting to Facebook, LinkedIn, your blog, your YouTube channel, Pinterest, Instagram and tweeting whenever you get a chance will make a […]
Pinterest, Small Business and Women CAN Equal Retail Sales
On January 27, 2012 I wrote on my Facebook wall, “Looked at Pinterest today. Just what I thought. I have no interest in Pinterest.” Within a few minutes several people I respect told me I should look into Pinterest further. They were right. Then Kelly Kinkaid shared this: You can find the whole article on Mashable […]
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