You can be sure of succeeding in your attacks if you only attack places which are undefended.” ― Sun Tzu, The Art of War
When Blockbuster took on the independent video stores in the ’80s, they built big video stores in communities where the mom and pop video stores were. The mom and pop video stores had no defense against a Blockbuster’s large inventory. The inventory cost was too high for small retailers.
When Wal-Mart started, they opened stores in smaller towns, where there wasn’t much competition. You know the rest of the story.
Before Starbucks, how many coffee shops were in your town? How many Starbucks are within 5-10 miles of your house now?
I worked for the QuikTrip convenience store chain while I was in college. At that time, QuikTrip wouldn’t open a new store in a city or town unless they could be the dominant convenient store in town.
Want to succeed? Find an “undefended” place in the market where your business can grow.