Yesterday, while I was researching keywords for a client, I found “Top 12 (client’s keywords)” in a web page title on Google. I stopped. I had to click on the link. I was hooked.
How many times have you searched for the best something-or-other on a search engine?
What Happens When Your Prospect is Ready to Make a Decision?
Imagine someone who has already decided they’re going to buy a product or service you sell. Now think about what your prospect would do just before deciding on a specific brand or a specific service. How would they narrow their choices to the BEST possible solution for them?
After 12 years of doing keyword research for different websites, I’ve always been amazed that more people don’t have “best” lists on their websites.
If you’re a travel agent who specializes in romantic getaways, why not write a best blog post about your Top 5 Recommended Romantic Getaways for 2012? If you own a paint store, why not write a blog post on the 5 Best Selling Paints of 2011?
Now, I’m not the only one who recommends using this tactic. You’ll find top ten lists and lists of the best everywhere. Why? Because it works.
Case Study: Search Engine Results after Adding Best Blog Posts or Pages to a Website
Earlier this year we set-up a website for a client using WordPress. We created a few pages and posts on the site to rank well for keywords with the word “best” in it.
Today Google Analytics reported that 19.24% of Google traffic to the website in the last 30 days was from searches that included the word “best” in it.
We also had a few surprises. Since the website is a review website, the website ranks well for “best” review site for certain keywords. We never intentionally tried to get high search rankings for phrases with “best review” in them. But we’re happy with the results.
6 Reasons Why BEST Blog Posts and TOP Recommendations Work:
- Establishes yourself as the expert and not just another website trying to sell something
- Your website is the one people see when they are at the critical moment of deciding which option is best
- People like to share “best” or “top” lists.
- Other websites are more likely to link to your BEST or TOP web page
- When tweeting or talking about the page on Facebook, there is a better possibility that people will click to your web page and actually read your content
- When someone is ready to make a purchase decision, they will ask themselves: ”Where did I see that Best article?”
Common Mistakes When Writing a Best or Top List
Once you’ve decided you’re going to write you own BEST blog post or article, here are the things you should avoid:
- Don’t push the most expensive, highest profit option as the best unless it truly is the best. One of your goals is to be seen as a trusted advisor. Be honest. Share any cons or negatives.
- Don’t try to trick your website visitors. Tell people upfront when you benefit from them buying through your website or through the links you provide.
- Don’t skip products or services you don’t sell. Add at least one choice you WON’T benefit from if they buy. This adds credibility and builds trust. Tell people that you don’t benefit from this recommendation. Spell it out for them.
- Don’t assume your “best” blog post or web page will get high search engine rankings. Privately ask people to promote your blog post. Ask people to read and tweet or share on Facebook if they like it.
- Don’t post photos without permission. Don’t tag people without asking first. Don’t get photos from a Google search without permission. Pay for your photos. Or use photos of current customers. But ask permission first.
- Don’t forget feedback. Ask for feedback from people/customers who used your best recommendations.
Since you’ve read this far, you know posting a BEST list on your blog or website is something you should do. Why don’t you stop right now. Decide on a list you think will help potential clients. Then write a rough draft, or assign someone in your organization to write it. Get started. Decide on a deadline for posting it. Then get it done.
“Giving You the Power to Fight the Big Boys!”