Power To Fight The Big Boys

Helping Small Businesses Dominate the Web

Social Media and Search Engine Overwhelm: What’s a Business Owner to Do?

Your prospects are bombarded with messages and distractions like never before — Can anyone simplify all that’s happening online and produce effective marketing? You know, marketing that brings-in new clients day-in and day-out. Frantically posting to Facebook, LinkedIn, your blog, your YouTube channel, Pinterest, Instagram and tweeting whenever you get a chance will make a […]

Pinterest, Small Business and Women CAN Equal Retail Sales

On January 27, 2012 I wrote on my Facebook wall, “Looked at Pinterest today. Just what I thought. I have no interest in Pinterest.” Within a few minutes several people I respect told me I should look into Pinterest  further. They were right. Then Kelly Kinkaid shared this: You can find the whole article on Mashable […]

The 10 Commandments of using Pinterest for Business

Recently I was asked for advice on using Pinterest. I know people are having great success driving traffic to their websites and blogs with Pinterest. So I’m digging around and finding out what’s working for small business success and sharing it with you. This is the first post in a series on how to use […]

Google+, Apps and Social Engagement: What Small Business Owners Should Focus on in 2012

This is the final post in a four-part expert series about marketing your small business online in 2012. In this post, Cheryl Lawson answers the following question: What Online Marketing Activities Should Small Business Owners Focus on in 2012?  #1 Google Plus – Most of us are using Google products like Gmail, Picasa, Calendar, Youtube, Google+ and […]

Online Marketing: What Should Small Business Owners Focus on in 2012?

This is the first in a four part series about marketing your small business online. We asked several experts about what activities business owners should focus on in 2012 for maximum growth in their business. Today we’re spotlighting Becky McCray’s answers. 1. Change your attitude. Talk less about you and more about them. No matter […]

12 Ways Small Business Owners Can Become the Big Dog Online

Are you a small business owner looking for a plan to dominate your niche online next year? Here are twelve actions you can take for online success: Define your prospects or online audience well. Create a persona. Then make sure all your online communications are created with your ideal clients in mind. Create your online […]

Smart Twitter Tips from a Pro, @partyaficionado

A friend of mine put together this great list of Twitter tips. I recommend you bookmark this page. Add it to your favorites. Then put Cheryl’s advice to work for you. Here’s a tip Cheryl missed. Follow Cheryl, http://twitter.com/#!/partyaficionado. Watch what she does. You’ll be glad you did. Links to Resources: TweetDeck – Client or Application Hootsuite – Client or […]

Can Social Media like Twitter and Facebook Help You Get Better Search Engine Rankings?

Check out this recent video from Google’s Matt Cutts. In the video below Matt talks about how Google uses Twitter and Facebook links as ranking signals. Testing and Signals of Influence When Matt talks; search engine experts listen. Everyone wants to know what Google is “really up to.” Here are my 3 major takeaways from this talk: 1. Google is still testing how […]

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