A business needs attention. It needs people finding them at the right time. A business needs customers to serve.
It also needs to protect its customers from its competitors. A moat around the castle.
A moat to keep the marauders and thieves away.
So where can a smart business person get attention AND a moat? Can you find that on eBay? How much would it be worth?
Can you make your own monopoly? Or something close to a monopoly?
Can you find a way to force competitors to “give up” and find other hunting grounds? To quit going after the same customers your business serves?
Google has made it easier for the smart business person to build their own moat and get the lion’s share of the attention. But so many people are blind to it.
A local business person CAN own all the best properties on the busiest street in town. They can own more of the first page of Google’s search results than their competitors.
They can get the top paid ad spots. They can win the local map pack spots. They can win the video spots on Google’s first page. They can get organic listings too.
That’s 4 places one business can be on Google’s first page. Can you get more than 4 spots on Google’s first page?
Yes, you can.
A smart business person can own a larger percentage of Google’s first page, forcing some competitors off. But they have to decide and commit to it.
It’s not an easy or quick process. It takes an investment. An ongoing investment.