There’s a great power in the constant dripping of the same message day after day.
Most scientists agree the Grand Canyon was created by erosion. As the water cascaded down the Rocky Mountains, the Colorado River gradually carved out the canyon.
A business with a purpose, one that stands for something, and stays the course; becomes strong over time.
It’s voice is consistent. Constant. Predictable.
Like the Colorado River, it carves its place in the landscape. It helps make the landscape.
Decide. Stick to it.
Never tire of delivering the message of your purpose. Over and over and over again.
Predictable. Constant. Trustworthy.