With a McDonald’s, Wendy’s or Burker King on Every Corner, Why Do People Eat at a Local Burger Joint?
About once a week, I meet my uncle for lunch at Ron’s, the local burger joint. I love the place. I get a frosty mug of root beer and the famous sausage cheeseburger.
If you’ve been in business for a while, you’re making customers happy. You have repeat business. These customers come to you because of the way you do something.
You’re just trying to do a good job. Take care of your customers and get a few new customers.
But you’re wrong. You do things
You have a process or a unique way of doing things. Even if it’s not written down. You provide products or services in a different way than others.
Finding Your Difference and Magnifying It
Plastered on the window of
What are you doing that can stand out as different or special? Bigger? Better? Faster? Cleaner?
Look at your reviews on Google or Yelp. Do you see people repeating something about you? Can you put a name to it? Can you define it better?
What’s your best seller? Can you call it “Our Famous ____________.”
You’re already doing something different. Call attention to it. Name it. Make it your own. Put the family name on it.